{"product_id":"better-not-younger-volumizing-shampoo-for-thinning-hair-8-4oz-women-40","title":"Better Not Younger Volumizing Shampoo for Thinning Hair - 8.4oz | Women 40+","description":"\u003chr aria-hidden=\"true\" class=\"a-divider-normal\"\u003e \u003ch2 class=\"a-size-base-plus a-text-bold\"\u003e About this item \u003c\/h2\u003e       \u003cdiv data-a-expander-collapsed-height=\"300\" class=\"a-expander-collapsed-height a-row a-expander-container a-expander-partial-collapse-container\" style=\"max-height:300px\"\u003e \u003cdiv data-expanded=\"false\" class=\"a-expander-content a-expander-partial-collapse-content\" style=\"\"\u003e      \u003cul class=\"a-unordered-list a-vertical a-spacing-mini\"\u003e  \u003cli class=\"a-spacing-mini\"\u003e\u003cspan class=\"a-list-item\"\u003e CREATED FOR WOMEN 40+: We don't adapt formulas made for younger hair — we create solutions that honor who they are today. Hair is identity and confidence, and every strand deserves to reflect your strength and authenticity. That's why we made it our mission: to create Better Not Younger hair products that evolve with you — not against time, but with it. Because life is about being better, not younger  \u003c\/span\u003e\u003c\/li\u003e  \u003cli class=\"a-spacing-mini\"\u003e\u003cspan class=\"a-list-item\"\u003e HOLISTIC HAIR CARE: Hair after 40 changes in density, hydration, texture, and scalp balance. This thinning hair shampoo for women is designed for mature hair that can feel flat, helping it look lifted, airy, and full of life  \u003c\/span\u003e\u003c\/li\u003e  \u003cli class=\"a-spacing-mini\"\u003e\u003cspan class=\"a-list-item\"\u003e WEIGHTLESS VOLUME: Our hair volumizing formula is intentionally lightweight and build-up–free, helping hair regain its natural lift, movement, and fullness without heaviness or residue. It's an airy, effortless volume shampoo for fine hair, designed to make mature hair look fuller, feel more alive, and move with renewed confidence. It's volume that feels like freedom  \u003c\/span\u003e\u003c\/li\u003e  \u003cli class=\"a-spacing-mini\"\u003e\u003cspan class=\"a-list-item\"\u003e CLEAN INGREDIENTS: No parabens. No shortcuts. Our clean, vegan biotin shampoo is sulfate-free and gently cleanses, helping hair look soft, refreshed, and color-safe. A bamboo, hops, and sage extract blend supports the appearance of fuller, stronger-looking hair long-term  \u003c\/span\u003e\u003c\/li\u003e  \u003cli class=\"a-spacing-mini\"\u003e\u003cspan class=\"a-list-item\"\u003e 25+ YEARS EXPERTISE: Founded by an experienced beauty industry leader — and a woman who knows this stage of life firsthand. Better Not Younger is backed by decades of innovation, research, and purpose. We're creating solutions for a generation who deserves to be seen, heard, and celebrated  \u003c\/span\u003e\u003c\/li\u003e  \u003c\/ul\u003e     \u003c\/div\u003e \u003cdiv class=\"a-expander-header a-expander-partial-collapse-header\" style=\"opacity: 0; display: none;\"\u003e\n\u003cdiv class=\"a-expander-content-fade\"\u003e\u003c\/div\u003e\n\u003ca href=\"javascript:void(0)\" aria-expanded=\"false\" role=\"button\" data-action=\"a-expander-toggle\" class=\"a-declarative\" data-a-expander-toggle='{\"allowLinkDefault\":true, \"expand_prompt\":\"Show more\", \"collapse_prompt\":\"Show less\"}'\u003e\u003ci class=\"a-icon a-icon-extender-expand\"\u003e\u003c\/i\u003e\u003cspan class=\"a-expander-prompt\"\u003eShow more\u003c\/span\u003e\u003c\/a\u003e\n\u003c\/div\u003e \u003c\/div\u003e","brand":"Better Not Younger","offers":[{"title":"Default Title","offer_id":67630838317422,"sku":"B09DTNVM7S","price":58.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0981\/7142\/1038\/files\/211MmFfHxQL._SX800.jpg?v=1790861648","url":"https:\/\/deovela.com\/products\/better-not-younger-volumizing-shampoo-for-thinning-hair-8-4oz-women-40","provider":"deovela","version":"1.0","type":"link"}