{"product_id":"ecru-new-york-styling-balm-1-69-oz-flexible-hold-hair-wax-lightweight-pliable","title":"Ecru New York Styling Balm 1.69 oz Flexible Hold Hair Wax - Lightweight \u0026 Pliable","description":"\u003chr aria-hidden=\"true\" class=\"a-divider-normal\"\u003e \u003ch2 class=\"a-size-base-plus a-text-bold\"\u003e About this item \u003c\/h2\u003e       \u003cdiv data-a-expander-collapsed-height=\"300\" class=\"a-expander-collapsed-height a-row a-expander-container a-expander-partial-collapse-container\" style=\"max-height:300px\"\u003e \u003cdiv data-expanded=\"false\" class=\"a-expander-content a-expander-partial-collapse-content\" style=\"\"\u003e      \u003cul class=\"a-unordered-list a-vertical a-spacing-mini\"\u003e  \u003cli class=\"a-spacing-mini\"\u003e\u003cspan class=\"a-list-item\"\u003e A lightweight multifunctional balm that provides perfectly “imperfect” texture and dimension, maximizing every style​  \u003c\/span\u003e\u003c\/li\u003e  \u003cli class=\"a-spacing-mini\"\u003e\u003cspan class=\"a-list-item\"\u003e Light hold keeps hair pliable. Smooth flyaways and frizz​. Brings out desired texture in any length hair. Perfect \u0026amp; control ponytails, updo’s, braids,twists  \u003c\/span\u003e\u003c\/li\u003e  \u003cli class=\"a-spacing-mini\"\u003e\u003cspan class=\"a-list-item\"\u003e Emulsify small amount into hands until clear and work through dry hair starting at the ends. For added texture apply more generously.  \u003c\/span\u003e\u003c\/li\u003e  \u003c\/ul\u003e     \u003c\/div\u003e \u003cdiv class=\"a-expander-header a-expander-partial-collapse-header\" style=\"opacity: 0; display: none;\"\u003e\n\u003cdiv class=\"a-expander-content-fade\"\u003e\u003c\/div\u003e\n\u003ca href=\"javascript:void(0)\" aria-expanded=\"false\" role=\"button\" data-action=\"a-expander-toggle\" class=\"a-declarative\" data-a-expander-toggle='{\"allowLinkDefault\":true, \"expand_prompt\":\"Show more\", \"collapse_prompt\":\"Show less\"}'\u003e\u003ci class=\"a-icon a-icon-extender-expand\"\u003e\u003c\/i\u003e\u003cspan class=\"a-expander-prompt\"\u003eShow more\u003c\/span\u003e\u003c\/a\u003e\n\u003c\/div\u003e \u003c\/div\u003e  \n       \u003c!-- show up to 2 reviews by default --\u003e\n           \u003ch3\u003e    \u003cspan\u003eProduct Description\u003c\/span\u003e   \u003c\/h3\u003e        \u003cp\u003e    \u003c\/p\u003e\u003cp\u003e\u003cspan\u003e • Brings any layered or texturized haircut to life\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\u003cspan\u003e • Provides dimension and maximizes style\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\u003cspan\u003e • It makes a good style look great! \u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\u003cspan\u003e • Multifunctional\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\u003cspan\u003e • Brings out desired texture\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\u003cspan\u003e • Smooths frizz and hides flyaways\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\u003cspan\u003e • Pliable hold allows for hair to be restyled without additional product\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\u003cspan\u003e • EX: (Day) Combed out smooth (Night) Tousled out\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\u003cspan\u003e • Sheen finish enhances color and makes hair look healthier \u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\u003cspan\u003e Fast‐drying\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\u003cspan\u003e Maintains hold in high humidity\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\u003cspan\u003e Application: \u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\u003cspan\u003e • Emulsify a small amount in palms until just a coating of product remains and direct hair\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\u003cspan\u003e • “MAGIC HANDS” Hair goes wherever you direct it yet remains pliable allowing you to work the style however you desire\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\u003cspan\u003e Light Hold, Satin Finish\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\u003cspan\u003e All hair types \/ All hair Lengths\u003c\/span\u003e\u003c\/p\u003e    \u003cp\u003e\u003c\/p\u003e          \u003ch3\u003e    \u003cspan\u003eBrand Story\u003c\/span\u003e   \u003c\/h3\u003e        \u003cp\u003e    \u003cspan\u003eECRU New York is a prestige hair and beauty collection created by professional stylists and make-up artists. Anchored in a rich heritage of hair and beauty, every product is designed to TREAT \u0026amp; PERFORM.\u003c\/span\u003e    \u003c\/p\u003e","brand":"Ecru New York","offers":[{"title":"Default Title","offer_id":67609497239918,"sku":"B085T32ZWK","price":60.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0981\/7142\/1038\/files\/31HDRRdeP6L._SX800.jpg?v=1790788472","url":"https:\/\/deovela.com\/products\/ecru-new-york-styling-balm-1-69-oz-flexible-hold-hair-wax-lightweight-pliable","provider":"deovela","version":"1.0","type":"link"}