About this item

THE FORMULA our proprietary formula uses plant waxes, plant fibers and plant resins to instantly curl and build beautiful volume. Long wearing, weightless and washable, this mascara is formulated without talc, Nylon 6 or microplastics. Plant Waxes: Add structure and build volume, Plant Fibers: Amplify volume and adds length, Shorea Robusta Resin & Acacia Senegal Gum: Film forming & curl, Plant Oils & Vegan Collagen: Nourish and condition.
THE BRUSH our custom Vegan Curl Activator Brush is designed to load up lashes for maximum volume. The 100% vegan curved brush with flexible bristles contours lashes to lift, add volume and curl from root to tip.
HOW IT WORKS our formula paired with Vegan Curl Activator technology is key. Plant waxes add structure and volume, while the plant fibers amplify volume and add length. The natural plant resin material contracts as you helping lashes separate, lift and curl from root to tip. Plant oils and biomimetic vegan collagen helps to condition your lashes.
HOW TO USE hold the wand with the curved side up to coat the lashes from root to tip and then hold the wand with the curved side down to hug the lashes, pull straight up to curl. Let dry then repeat to build.
BETTER PACKAGING 100% glass custom bottle designed for less plastic waste. FSC paper box.
100% VEGAN AND CRUELTY-FREE safe for the planet, animals, and you!

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