{"product_id":"purple-toning-shampoo-for-gray-white-blonde-hair-sulfate-free-brightening-8-45-fl-oz","title":"Purple Toning Shampoo for Gray, White \u0026 Blonde Hair - Sulfate-Free, Brightening, 8.45 fl oz","description":"\u003chr aria-hidden=\"true\" class=\"a-divider-normal\"\u003e \u003ch2 class=\"a-size-base-plus a-text-bold\"\u003e About this item \u003c\/h2\u003e       \u003cdiv data-a-expander-collapsed-height=\"300\" class=\"a-expander-collapsed-height a-row a-expander-container a-expander-partial-collapse-container\" style=\"max-height:300px\"\u003e \u003cdiv data-expanded=\"false\" class=\"a-expander-content a-expander-partial-collapse-content\" style=\"\"\u003e      \u003cul class=\"a-unordered-list a-vertical a-spacing-mini\"\u003e  \u003cli class=\"a-spacing-mini\"\u003e\u003cspan class=\"a-list-item\"\u003e PURPLE TONING SHAMPOO FOR GRAY, WHITE \u0026amp; BLONDE HAIR: A daily violet-pigmented shampoo neutralizes brassy yellow tones and brightens natural highlights - leaves gray, white, silver, and bleached blonde hair feeling soft, fresh, and luminous.  \u003c\/span\u003e\u003c\/li\u003e  \u003cli class=\"a-spacing-mini\"\u003e\u003cspan class=\"a-list-item\"\u003e GENTLE BOTANICAL FORMULA: Crafted to deposit toning pigment while cleansing - safe for daily use on color-treated, gray, white, and bleached hair without drying.  \u003c\/span\u003e\u003c\/li\u003e  \u003cli class=\"a-spacing-mini\"\u003e\u003cspan class=\"a-list-item\"\u003e FOR GRAY, WHITE, SILVER \u0026amp; BLEACHED BLONDE HAIR: Targeted to adult women and men maintaining cool-toned color who need to neutralize brassy yellow and warm tones between salon visits.  \u003c\/span\u003e\u003c\/li\u003e  \u003cli class=\"a-spacing-mini\"\u003e\u003cspan class=\"a-list-item\"\u003e SULFATE-FREE FORMULA: Clean botanical formula crafted in France by PHYTO with 50+ years of plant-active research - no harsh sulfates.  \u003c\/span\u003e\u003c\/li\u003e  \u003cli class=\"a-spacing-mini\"\u003e\u003cspan class=\"a-list-item\"\u003e HOW TO USE: Apply to wet hair, massage gently for 1-3 minutes (longer for stronger tone), rinse thoroughly. Use 1-2 times per week or as needed. Wear gloves to avoid pigment on hands.  \u003c\/span\u003e\u003c\/li\u003e  \u003c\/ul\u003e     \u003c\/div\u003e \u003cdiv class=\"a-expander-header a-expander-partial-collapse-header\" style=\"opacity: 0; display: none;\"\u003e\n\u003cdiv class=\"a-expander-content-fade\"\u003e\u003c\/div\u003e\n\u003ca href=\"javascript:void(0)\" aria-expanded=\"false\" role=\"button\" data-action=\"a-expander-toggle\" class=\"a-declarative\" data-a-expander-toggle='{\"allowLinkDefault\":true, \"expand_prompt\":\"Show more\", \"collapse_prompt\":\"Show less\"}'\u003e\u003ci class=\"a-icon a-icon-extender-expand\"\u003e\u003c\/i\u003e\u003cspan class=\"a-expander-prompt\"\u003eShow more\u003c\/span\u003e\u003c\/a\u003e\n\u003c\/div\u003e \u003c\/div\u003e  \n       \u003c!-- show up to 2 reviews by default --\u003e\n                   \u003cp\u003e    \u003cspan\u003ePURPLE shampoo gently cleanses, moisturizes and neutralizes unwanted highlights from the 1st application. Hair is soft and shiny, with radiant cold highlights for the purest white. At the heart of the formula are violet pigments that correct yellow and copper highlights to revive the radiance of cool highlights with each shampoo. Anti-oxidant Edelweiss extract protects the hair fibre. An extract of white mallow makes hair twice as shiny.\u003c\/span\u003e    \u003c\/p\u003e","brand":"PHYTO","offers":[{"title":"Default Title","offer_id":55077957042542,"sku":"B0C62KHNY8","price":48.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0981\/7142\/1038\/files\/31AfWeBI44L._SX800.jpg?v=1790030246","url":"https:\/\/deovela.com\/products\/purple-toning-shampoo-for-gray-white-blonde-hair-sulfate-free-brightening-8-45-fl-oz","provider":"deovela","version":"1.0","type":"link"}